Will there be a Lift Off in 2015 in Cornwall Ontario by Jamie Gilcig July 14, 2014

Will there be a Lift Off in 2015 in Cornwall Ontario by Jamie Gilcig  July 14, 2014

CFN BaloonCORNWALL Ontario – It felt good to see Balloons over Cornwall this weekend, even if only for one morning.    It really did.

I have always been a fan of Lift Off and think it truly should be the cornerstone of representing our city, and is one of the few things that could actually attract visitors during the Summer.

I was very proud to be part of its greatest year in 2010.

Sadly; because of nasty dirty small town politics and intrigues I was blocked from that since that year until this year; the 20th Anniversary when CFN was a sponsor again.   While I’ve been villified by some the reality is that on the About Us page of Lift Off’s website there isn’t a word of long time founder Chris Savard.

The proverbial cup was half full.  It’d be easy to pick at or criticize this year’s Lift Off. It’s not the event that it used to be; but that’s chiefly because   our  elected officials and a truly inept Economic Development Department have had a total lack of vision.  Watching Bob Peters and his wife Tracy sitting alone in the beer tent Saturday highlighted that.

Does it make any sense to allow two festivals in the same key month; July,  in Lamoureux Park?    No, not from any sense.

Rib Fest has no admission.  It also offers no Balloons and no headline acts.   It offers some over priced ribs that the public can sit at long tables and eat out of Styrofoam containers…like people in prison eat out of…

It sucks dollars from local restaurants and actually hurts our local Cornwall economy.    Is that bad?  Well the public enjoys it while the novelty is still there.   For those that can’t afford Lift Off’s admission price it means they can still attend.

But in a city where such a high level of the population is on fixed income or low income it forces people to make choices to which event they will attend in one month or if they can do both it limits how much money they can spend at either.  Surely Ribfest or any festival should only be allowed to book Lamoureux Park in June or August?

It really wouldn’t be that hard to enact a policy or by law limiting major events in Lamoureux Park; especially as the city spends tax dollars supporting Lift Off.

Many are stating that Lift Off is done and will not be back for its 21st year.    I think that would be a very sad mistake.

What it does need though is more of a true team concept.   It needs to be far more inclusive.   For example this year we were a sponsor again; but other than Jason Jesmer there was little to no contact.   We gave more than our package called for in support; but had almost no cooperation including no access to the musical acts or invites to any events which we’d have been happy to promote and with our larger and wider audience would have benefited the event.  People like Kevin Wilson either need to understand their roles or be removed from them; honestly.

This year Ribfest displays more sponsors than Lift Off.   Looking at what sponsors were offered and the perception of more people attending Ribfest I can get that.

The challenge for Lift Off is to gain public support back and that will mean realizing what people like about Ribfest and looking at what people are not digging about Lift Off.

For example I can tell you the VIP area at Lift Off is way too Rick Shaver.    It really didn’t appeal to myself as a VIP and judging by the lack of those in it when I attended twice this weekend, not to too many other’s either.

People like to eat and drink at these events.   The beer tent offerings were dreadful unless you liked Coors Lite or Canadian.  Surely a group like Beau’s should be offered a chance to be a beer sponsor?

The fire works were missing this year too.  That was the element that I heard about the most.  Cornwall loves its fireworks.

And more balloons need to be over Cornwall.   I’ve spoken the US authorities.  There’s no real reason why Lift Off can’t have more balloons over our city other than having a liaison and understanding the do’s and don’ts.

The good news is that the cup is half full.  If there’s a real desire to keep Lift Off afloat “WE” can do it.

Cornwall deserves it.  The amazing volunteers deserve it.   But it’s time to leave the excuses and petty politics behind , and look at solutions to making sure that there is a Lift Off 2015!

I know I’d like to see it, and I’m happy and ready to contribute more to making that happen.

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17 Comments on "Will there be a Lift Off in 2015 in Cornwall Ontario by Jamie Gilcig July 14, 2014"

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Hugger1
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Two festivals in one month in Lamoureaux Park? Not an easy question to answer, It may be logistics. Perhaps that’s when the ribbers are available. Cornwall got on the rib fest bandwagon late in the game. Perhaps that’s the only time they’re able to make it. Both festival draw tourists from outside. I know people come to Cornwall for Lift-Off and I have family who come down for Rib Fest. The festivals are not only for the residents of Cornwall, they’re to draw tourists in and have them spend some of their cash here. If you say Ribfest sucks dollars… Read more »
Jason
Guest

we had the Busker Festival this past weekend in Kingston, our downtown was packed.

Hugger1
Guest
If the U.S.B.P has no issue with U.S. bound balloons then Lift-Off should try to launch from Lamoureaux Park as much as possible. But I know if I was a balloon operator I’d rather launch and land in Canada. I’d rather not have to deal with custom and borders twice for every flight. Try doing that for each of the eight flights. It would get tiresome and tedious for the crews. I disagree on the festivals. They bring money into the city. They also bring money into the title sponsors, the Kinsmen and Lions Club. What next? Limiting the number… Read more »
Hugger1
Guest

Obviously the festivals organizers have no problems using the same location so close together. They’re obviously meeting their internal objectives.

Hugger1
Guest

If so would you continue on if you weren’t meeting your goals / objectives. These are two organizations that cannot afford losses on fund raising projects.

David Oldham
Guest

Go big or go home. Rather than compete in the same time frame why not make it bigger and better by combining the two events into one monster 4 day festival and bring on the fireworks!

Hugger1
Guest

I suggested that to Jason Jesmer last year. It was shot down by the Lions Club as they wanted their festival to remain with no admission charge.

john rothwell
Guest
i’m going to side with david oldman on this one, although having lived in cornwall many years i have not attended either of these events, subsequently logically i should have no say, but the idea of combining both events for a greater draw of visitors from outside our community makes sense. the best of both worlds you might say. with the fuel costs being what they are for travelers, people could take advantage of an extended stay to enjoy both festivals all rolled into one large celebration. the expense of fireworks could also be divided between the city and a… Read more »
David Oldham
Guest

I was just thinking of my old EXPO hat and other items received for being one of the first 5000 into the ballpark. Why not handout a promo T-shirt with Ribfest on one side and Lift Off on the other. Start the festival off with an immediate swell of people and heavily promote the attendance through all available mediums, radio, tweets, etc. In other words create some excitement and then ride the momentum through to the end with some fun and imagination!

David Oldham
Guest

Hold a draw on the last day based on your ticket stub. Of course you must be present to win and the draw continues until an individual makes it up onto the stage. Have an act/performance hyped like crazy but no advance notice of who or what it is. Perhaps a contest in advance that is promoted on a daily basis for people who buy an advance ticket who then get an additional opportunity to win something. Just thinking.

Hugger1
Guest

Pass all your suggestions to Jayson Jesmer. I dealt with him last year and he is very open to suggestions for Lift-Off.

Hugger1
Guest

Comparing Lift-Off and Ribfest is a mistake. They draw two different audiences. Lift-Off has hot-air balloons and offers brand name entertainers for an admission cost. Ribfest is all about the ribs, chicken, etc. and offers tribute bands for no admission cost. Not exactly the same. And as for Lift-Offs claim that they are the ONLY balloon festival in Ontatio that is only partially true. They are the only fully hot-air balloon festival. There is a balloon festival in Windsor that offers hot air and cold air balloons.

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