Cornwall Politics Take Wind Out of CAPE by Jamie Gilcig APRIL 25, 2016

Cornwall Politics Take Wind Out of CAPE by Jamie Gilcig APRIL 25, 2016

This Winter I chatted with Carol Grant (now Sauve) about CFN sponsoring CAPE.    We have a history of success promoting local events.

Sadly politics have seen festivals like Lift Off and Winterfest  destroyed by Cornwall City Council petty politics.

Telling groups who to advertise or work with always is a recipe for disaster.   CFN was a media sponsor for Lift Off’s most successful year when it drew over 50,000 people as well as helping sell out Aultsville Theatre for a cover band and some of the Port Theatre’s most successful events.

Last year Carol purchased a small last minute ad on CFN.    Personally having promoted and run over 200 events myself I have a grasp of what factors help or hurt an event.  CAPE’s success its first year had a lot to do with the lack of events in Cornwall and a thirst from the public of simply wanting something to do.   It was the right thing at the right time and was very successful.

A smart operator would analyze what worked and why.  Instead of building on that success Randy Sauve decided to expand the event to two dates.

Events like CAPE need two factors to grow.   A positive result to those asked to pay $20 per day to enter, and the same result from the vendors who bank most of the show.   If you don’t have that positive balance you don’t grow.

And if you get results; IE a large crowd, you have a better chance of getting real corporate sponsorship.

You need to program and market an event like CAPE 12 months of the year.

CFN offered CAPE a huge package at a highly reduced price last Winter.  The plan was to roll out marketing support four months in advance peaking during March and April.

With over 75,000 unique visitors in March alone, including over 1 million human page views, of which over 60% were in key markets to make CAPE a success petty Cornwall politics came into play.   CAPE chose to not work with CFN.

As I do with many that play these games I write down predictions and notes.    CAPE hit all of those notes as attendance was down on Saturday with a lot of vendors and attendees voicing issues, especially those that had been there the year before.   Likewise, the post event chatter via social media is very very quiet.

Ironically I was invited to a business opening Saturday by its marketing manager who reached out via Twitter.  Their ad buy alone from that single event was almost as much as the entire package to support CAPE would have been.   Of course they are part of a larger company that doesn’t care about Cornwall silly politics.

Was CAPE a failure?   No.   Hopefully this was a simple hiccup that should be a warning to its organizers that they have a choice.  They can do everything they can to make the event a success or they can manage it as badly as those that ran Lift Off and Winterfest.

You can’t get married every year to spark attendance, and to demand $20 per ticket in Cornwall or expect people to travel you will need to up the ante.

The good news is that there’s lots of room for improvement for CAPE which just might be good news for Cornwall.

What do you think dear CFN viewer?  You can post your comments below.

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62 Comments on "Cornwall Politics Take Wind Out of CAPE by Jamie Gilcig APRIL 25, 2016"

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jules
Guest

If the people of Cornwall want something better than what they have now they themselves have to change their mentality in how they do business as well as for entertainment, etc. Cornwall’s mentality is mighty strange and one that I could never adjust to and I would never go back for the life of me.

Hugger1
Guest

CAPE was a success. It’s working how the two organizers set it up. If they are happy with how it went then that’s all that should matter.

jules
Guest

Jamie I am sending you the story now because there are only 4 lines to you CFN and here it is: ‘He has lealed what disease has taken from me’; Woman anguishes over loss of service dog
http://www.ottawasun.com/2016/04/25/he-has-healed-what-disease-has-taken-from-me-woman-anguishes-over-loss-of-service-dog

jules
Guest

Jamie I shook that lady’s hand and my daughter and I met her at Dollarama and then she went to shop where my daughter works. We made friends with Joel the dog as well and very intelligent. This lady is very nice and the store clerks would pack her things in a bag on the back of her wheelchair. The CNIB sure is unfeeling. Read the story.

Carol
Guest

Thanks Jamie for your comments & acknowledging CAPE. I’m sifting through the 100’s of tweets, Facebook/Instagram posts & great feedback from exhibitors, fans & guests now. Love your quote “Telling groups who to advertise or work with always is a recipe for disaster”. One shouldn’t feel pressured or bullied into doing so. Full speed ahead building on this year’s success for CAPE 2017.

Hugger1
Guest

I think the whys and the why nots of CAPE advertising on CFN shouldn’t be discussed here. That should be between CAPE and CFN in private. They may not want to reveal the whys and whynots to the general public.

Carol
Guest

Jamie you clearly misread. To clarify my earlier post – if you reread it CAREFULLY it states that I LOVE your comment about not being pressured or bullied. There is NO MENTION whatsoever nor was it implied anywhere about CFN or anyone in particular doing so but I agree 100% that it does indeed happen. 🙂 I’d be happy to post our entire conversation myself if I have YOUR permission – absolutely!

Carol
Guest

Limited in characters and not admin so posting again. lol) Yes I did in fact not participate in the first ad package as it was offered too early when revenue had not yet even been generated to sustain ads for CAPE 2016. It has nothing to do with numbers at all – your stats, reach and demographics are clearly indicated and had no bearing on that decision just as an FYI.

Michael M.
Guest

{MODERATED FOR ABUSIVE CONTENT}

Richard
Guest

Comment policy reminder

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We value all input from our amazing CFN viewers and are always trying to improve the viewer experience which includes making this a safe, informative, and entertaining platform.

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Marc
Guest

Comment policy reminder

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Hugger1
Guest

Admin…I agree some things should be public, not everything. Not everyone wants their laundry washed in public. But a business’s decision and reasons to or not to advertise with any media outlet should be between the business and the media outlet. If the business agrees to having those reasons published then yes they can be published.

Chris Harrelson
Guest

I was a guest at CAPE 2016 and had a wonderful time. So did each of the attendees with whom I spoke. I see this piece of writing not as “news” but as someone being bummed out that they were not a bigger part of the event or did not receive the ad buys for which they had hoped. We came in from Atlanta and really enjoyed ourselves and hope to be back next year. This “article” wreaks of desperation.

Edward
Guest

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Hugger1
Guest

Yes, we lost Lift-Off, WinterFest and other “events.” We lost Lift-Off due to the title sponsor deciding their money could be better utilized elsewhere; in this case it went to Waterfest. As for Winterfest I could never understand why we “celebrate” winter; it’s one of the most depressing times of the year. Festivals come and go all the time; so losing these is not a Cornwall exclusive.

Hugger1
Guest

As you say “We’ll have to agree to disagree.” I see some things very differently than you and some others on here. I don’t always see the bad things. In some cases there are silver linings. IMHO in the case of Lift-Off perhaps it was time for it to ride off into the sunset. It had become not what the original intent was. It had become an overblown version of it’s original intent.

Hugger1
Guest

I don’t really follow CAPE. Though it is good for Cornwall. I’m not into being an adult and dressing up as a cartoon / reality character or whatever for a weekend. To me that’s just too strange. I try to act my age. Not easy at times, as I don’t always accept my numerical age.

Chris Harrelson
Guest

Someone not buying ads from you is equatable to bad “politics”? That’s a dangerous position to take. I appear as a celebrity guest at about 25 conventions a year across the U.S. and Canada. As such, I’ve seen many different types of events run in a multitude do ways. By any measure from my standpoint as a guest and my experiences on the con circuit, CAPE 2016 was a resounding success.

Hugger1
Guest

DHS?

I agree with your comments. But as you’ve said before Cornwall is a strange little city. It is still run by the old boys club and I’m not just referring to city hall. Too many back room dealings going on. Will we ever grow out of that? I seriously doubt we will.

Chris Harrelson
Guest

Look man, I can read. I know the point of the article. You can try to spin it how you like, but you are obviously upset that they chose not to advertise with you and you feel like your involvement with the event could have made it more “successful.”

Chris Harrelson
Guest

Also, you are commenting on my business as if you know how I conduct it. Do you know if I am actually financially invested in traveling to cons? You seem to think I believe more people equals a better con? That’s very much not the case. I have attended events with 3000 people that were much better then some with 20,000 people.

Chris Harrelson
Guest

You’ve spoken your piece on your outlet. I’ll do the same on mine, the What’s Crackin podcast, if you’d care to join me. Recording later today or early tomorrow.

Noelle Hannibal
Guest

Dear Jamie, I have just read your article along with the comments after being directed here by some shares on Facebook. Along with Chris, I was an invited guest to CAPE this past weekend. I have made appearances at cons that post attendance upwards of 60,000 that generated me less revenue than I brought in at CAPE.

ADAM
Guest

Comment policy reminder

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John Rivet
Guest

I’m not sure what you’re going on about but attendance actually doubled this year from what I’ve heard and I know a lot of people who were talking about CAPE, almost all of my friends were talking about it in some shape or form. I think someone here is jealous, I’m proud of the success they’ve had myself and cannot wait to see what year 3 brings; I ended up meeting a lot of cool people this year.

Chris Harrelson
Guest

Perhaps you “have run over two hundred events in (your) life,” but that doesn’t qualify you to presume to know how Randy & Carol should run their events. They’re actually doing it, not trashing other events in a public manner. It’s fine that you’ve declined my offer to speak on my podcast. It’ll give me more room to share my own thoughts on the event & your comments about it.

Jose Munoz
Guest

(since I do not have anything to be sponsored) nor for personal gain, but just to try and help in what I can, I am a part of the geek/nerd world, and is enough to be stigmatized by society to carry further hate and needless spite, Conventions are safe havens for a segregated part of the population, as mentioned by a previous response.

Doug
Guest

I cant wait for cape 2017…..As i read through all of these messages ( after i enjoyed my weekend at cape might i add) I cant but help feel that Jamie is a little upset that he was not apart of cape..just my thoughts though!! I had a great weekend at cape and my kids loved it also. I hope cape is around for along time so my kids get to enjoy it with their family.Good job Randy and Carol .

Dan
Guest

Comment policy reminder

CFN has a new comment policy. You must use your real first and last name. As well if your email bounces we will terminate your posting privileges.

We value all input from our amazing CFN viewers and are always trying to improve the viewer experience which includes making this a safe, informative, and entertaining platform.

If you have any questions please email info@cornwallfreenews.com

jules
Guest

Cornwall has always been a place for a certain type of people and the rest of the people are thrown to the side like a piece of garbage. Since my childhood I couldn’t wait to get the hell out of Cornwall and believe me I did and I would never go back. Many people who open their eyes and ears know fully well what is going on and strange I figured it out on my own since I was a child.

jules
Guest

I cannot figure out how Jamie has stayed this long in Cornwall for all the living hell that he went through and still going through. If I were Jamie I would never have stood through all of this hell. Jamie must be cut out of some sort of a saint or a stone or something that he can take so much abuse from the town’s leaders to the regular people. I sure could not go through a tiny fraction.

Neil Carriere
Guest

I question some of the facts you present here such as the wind was out of CAPE’s sails, it had low attendance and that there was little post CAPE chatter on social media. Did you, in fact, even attend CAPE? Because I was there all weekend and can testify that those facts are wrong. As a website that claims to be a news source should you not strive for accuracy in your reporting?

Neil Carriere
Guest

I was one of the volunteers and I gladly gave my time to help the event succeed. I don’t ask or expect anything in return. I’m sorry if you feel I am a part of any drama, I am merely trying to point out that your facts are incorrect and deep down I do KNOW the truth having talked to many more than 8 people after being there all weekend. Incorrect is incorrect. So how can you stand by that?

Chris Harrelson
Guest

{MODERATED} Mr. Harrelson I can assure you that Jules is in fact a real live human being. She’s a senior that lives in Ottawa who was from Cornwall. We don’t post comments that are potentially defamatory in nature and we don’t tolerate petty idjits.

Cheers

jules
Guest

I want this guy Chris and others to know that there are big things coming that will shock everyone and we are going to face a worldwide global depression as well as WWIII and this is no joke. Yesterday or was it the day before my husband read it somewhere and I have been preaching this all over my household for years on end and they just laughed it off until my husband read if for himself.

jules
Guest

You can tell this man Chris that I have lived a lot of my life in Cornwall and I know what the town is about and I picked myself up and left for Ottawa with my husband back in the mid 70’s. I knew that Cornwall was dying back then but today it is a graveyard and would take a literal miracle to come alive. All young people have to go elsewhere like they did in the past.

jules
Guest

Cornwall was always for a certain category of people and for nobody else and this is completely true and I swear that what I say is the truth. Today things are a great deal worse than ever before and the rich who do the fraud get off and the little people who are nobody get the shaft. I cannot deal with Cornwall’s mentality at all and dealing with Ottawa is bad enough but Cornwall – OMG.