Green Attack Ad Hitting Harper where it Hurts by Richard Komorowski – March 12, 2011 – Cornwall Ontario

Cornwall ON – The political attack ads that are overwhelming Canadian TV channels have one purpose only – to make the viewers think the opposition parties are all led by incompetents who do not deserve to be Canadian. All the same, there are disadvantages to basing the next election campaign on attack ads. When people start throwing too much dirt, the get dirty themselves. The other problem, of course, is that the victims of these ads can fire back. 

The common feature of attack ads is that they usually target individuals, and Stephen Harper has become a superb marksman. Attacking the Liberal Party is probably fair game – after all, the first attack ads that I can remember battered Joe Clark after an airline lost his luggage during a campaign in the late 70s or very early 80s. However, the Harper Government has adopted the attack ad as the weapon of choice, aimed precisely at the individual they feel they need to destroy.

Stephane Dion, for example, had a somewhat green agenda, and wanted Canada to comply with its Kyoto Treaty obligations. He even had a workable program to accomplish this, and had it worked, Canadians perhaps would not be feeling quite so much of the pain caused by the Arab Crisis. This, of course, would have been a serious setback for Big Oil and the Canadian Association of Petroleum Producers, so Dion became “Not a Leader.”

As for the attacks on Ignatieff, these have become so vitriolic as to be almost laughable, and difficult for most people to take seriously.

Glass Houses

People living in glass houses ought not to throw stones, but the Harper PMO has not quite grasped this concept, as Elizabeth May and the Green Party of Canada launched a devastating attack ad of their own this week. 

If one were to ask the majority of Canadians, who voted for anyone but Harper in the last election, what they would feature in an attack on Harper, the answers would be endless. For example, two prorogations, Bev Oda, Rahim Jaffer and his wife, the “Integrity” Commissioner…, the list goes on. There are so many legitimate targets for attack ads that in the end, Canadians might have to sit through a 2-hour infomercial.

Instead of attacking Harper directly, the ad neutralises Harper’s weapon itself. Nowhere in the short commercial is there a mention of Harper, Big Oil, the environment, climate change, or the far right agenda. Instead, by attacking the whole concept of these negative below-the-belt ads, the relatively financially challenged Green Party hit the government PR operatives squarely on the head, sending them reeling.

The Green ad is probably the only attack ad ever produced that does not belittle any person or party, yet Harper mindlessly took the bait, and is coming out swinging. If Harper and the PMO were as smart as they pretend, they would simply roll with the punch, lay low, and perhaps cut back on their own attack ads for a little while. Their best and obvious defence would be simply to ignore this ad, pretend nothing has happened, and continue with “business as usual.”

Unfortunately for Harper, however, (and fortunately for the Greens) the Toronto Sun’s Senior Associate Editor Lorrie Goldstein has jumped into the fray with an article that, on the surface, attacks May and the Greens. The big shame is that the average Toronto Sun reader might not notice that Goldstein brings up some of the very real mistakes of both the Harper Party and Jack Layton of the NDP, events that many people had probably forgotten.

The endless repetition of election advertising gets boring after a while, and may be a factor discouraging voting and active participation in democracy. Will the new Green Party attack ad signal a departure from the established form, and get people actually talking about the issues? Maybe that would be too much to hope for, but who knows? With this new ad, Elizabeth May and the Green Party of Canada have definitely come of age, and have shown Canadians they are ready to be taken seriously.

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12 Comments

  1. The only reason the Liberals have not provided a retort is simply due to the fact they are broke. This election should see liberals loosing more ground and the NDP growing, However the NDP is severly lacking financially as well.

    I would like to hear Richard opinion about the conservatives had they and I quote “Their best and obvious defence would be simply to ignore this ad, pretend nothing has happened, and continue with “business as usual.” ”

    What would you accuse the Harper of then Richard?

  2. Smee said:

    I would like to hear Richard opinion about the conservatives had they and I quote”Their best and obvious defence would be simply to ignore this ad, pretend nothing has happened, and continue with “business as usual.””

    What would you accuse the Harper of then Richard?

    Very simple, Smee. I’d accuse him of hiring you to run his Prime Minister’s Office.

  3. That is par for the course Rick. Following in your path of slandering people and events you know nothing about. A sheer sign of ignorence.

    Good promotion Jamie!

  4. There goes Smee with that “ignorence” word being tossed at someone with a different view from his own. Actually Smee, if you’re going to use the word, it’s spelled I G N O R A N C E.

  5. My response to Smee’s comment seems to gave gone MIA, so I’ll try again.
    Smee, if you insist on using that word whenever someone has a different opinion from yours, you should at least spell it correctly. Get a pencil and a big piece of paper, and write or print this word ten times. I G N O R A N C E
    Might be an idea to print it on a sticky note, and keep handy for reference when you’re posting comments.

  6. Smee, if you insist on using that word whenever someone has a different opinion from yours, you should at least spell it correctly. Get a pencil and a big piece of paper, and write or print this word ten times. I G N O R A N C E

  7. @smee. How does one slander an event?
    Also, the correct spelling of your favourite word is I G N O R A N C E.

  8. Poor Smee. Looks like Furtz is ganging up on him. Too bad the spam filter went postal. Otherwise, the first Furtz response would have sufficed.
    So smee, you got that spelling memorized yet?

  9. Such fine claver from our local people on issues such as spelling it shows just how IGNORANT you are….no wonder eastern Ontario has such a crappy reputation in the rest of Canada….

    Like they say on site, the only good thing to come out of Cornwall is an empty bus

  10. I feel insulted by that remark.

  11. Very good Smee! Your spelling has improved already. You get a gold star!

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