“The City of Cornwall did not engage advertising, did not authorize any expenditures, nor did it participate in the special “Electorate Guide” that appears on Pages 11-18 of the Le/The Journal publication dated October 20, 2010,” stated Maureen Adams, General Manager of Financial Services and Treasurer for the City of Cornwall.
“This matter is black and white and any ongoing confusion as to the City’s involvement in the Electoral Guide should be put to rest immediately,” stated Paul Fitzpatrick, Chief Administrative Officer. “The Publisher has confirmed that the editorial feature was put together by Le/The Journal staff, and that the City logo was used without permission.”
In fact, Mr. Roger Duplantie, Publisher of Le/The Journal issued this statement today:
“The City of Cornwall … was not ask(ed) to pay for any advertisement in that section. Yes we did use the City’s logo without permission as we did not think that we needed approval. For that we are very sorry and we apologize.”
The City of Cornwall’s logo, along with other secondary logos and marketing materials, are protected by copyright and cannot be used without the express permission of the City of Cornwall. The use of the logos and other trademarked material is bound by detailed logo use guidelines, which are available on the City’s website at www.Cornwall.ca.