What you were reading on The Cornwall Free News and KLOUT – numbers numbers numbers – March 13, 2012

CFN –   It’s been a freaking crazy last week or so here at CFN central.   This week we’re looking for happier and less charged material to reflect to the world.    It really frightens me to see the depths of some of the corruption at our City Hall.

As a believer in the Shakespearian paradigm I’m hoping that Spring Sunshine will bring some justice to the good taxpayers of Cornwall.

A lot of things are happening here as we prepare for Spring and Summer.   We’re still looking to hire a few more sales reps and are considering taking on an intern or two as well.

We get asked quite a bit about numbers on the internet.   For example Nielsen ratings only measure samples of numbers and extrapolate them.    On the internet it’s very hard to find one true measurement of net traffic.   We have three measures of our site and none ever match they other.  They’re close, but never dead on.

So some advertisers measure Comcast scores, some love Alexa like we do.  Now Klout is being used to measure influence in Social Media.    What we try to do is give as much clarity as we can and be fair.  To compare apples with apples and oranges with oranges.

And with that being said here are your Alexa.com Canadian rankings for Cornwall area media for the last 90 days!  Please note we are including a site that relies on Aggregation in this poll because Jason Setnyk is a whiney baby who if he doesn’t get his way makes up porkies.   We’re also including a site that seems to be using some overseas trickery to pump up its numbers.

1)  The Cornwall Free News  2,492 ( Ranked #7 in Cornwall Ontario)

2)  Our Home Town (which is odd as its founder is moving to Kitchener – Waterloo)  2,824 (Ranked 22 in Cornwall)

3) The Standard – Freeholder (who thinks we aren’t a newspaper apparently) 3,257

4) The Local Seeker Chicks 10,119

5) The Cornwall Daily ( Home of Bill Kingston’s scintillating  revelations)  10,387

6) The Seaway News 19,682


Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout Score that measures your overall influence.

I was turned onto Klout a week or so ago.  Cool concept and interesting results.   It’s essentially a scale from 1-100 with 100 being really really good.

For example Oprah has a Klout score of 89.

The Cornwall Free News scores 61.14 which I’m told is not only really good and the highest score in Cornwall, but actually pretty darn high over all.

Cornwall KLOUT

1) Cornwall Free News 61.14

2)   The Cornwall Daily 37

3) The Standard Free Holder 34

4) Our Home Town 25

5) Local Seeker 14

Other Regional KLOUT

The Ottawa Citizen 58

Brockville Recorder & Times 34

Montreal Gazette 57

Cornwall KLOUT

Keitha Fisher 55

Joey Gault 49

Graham Greer 34

Bob Peters 40

Sue Stewart 41

Chief of Police Dan Parkinson 31

Kris Ward 47

Julia Lucio 51

KLOUT people

Stephen Harper  72

Bob Rae 63

Thomas Mulcair 55

Dalai Lama 82

Elizabeth May 60

Justin Trudeau 68

Brian Topp 54

John Baird 53

Of course KLOUT doesn’t create validity.  It just shows your influence and buzz in social networking sites such as Facebook, Twitter, You Tube, Linked in etc.

Our Top 20 Cities for the Last 30 Days!

1) Cornwall Ontario

2) Ottawa Ontario

3) Toronto Ontario

4) Montreal Quebec

5) Edmonton Alberta

6) Kingston Ontario

7) Prescott Ontario

8.) Calgary Alberta

9) Brockville Ontario

10) Winnipeg Manitoba

11) Seattle Washington

12) London Ontario

13) Halifax Nova Scotia

14) Vancouver British Columbia

15) Hamilton Ontario

16)  New York City

17) Ann Arbor Michigan

18)  Moncton New Brunswick

19) Fredericton New Brunswick

20) Kitchener Ontario

It truly is a digital age and speaking of that there is no better time than Spring to roll out a new campaign for your business, service or organization!   If you want to truly make your event a success contact one of our media consultants and see how The Cornwall Free News can help you achieve your goals!

With over 100,000 visitors per month isn’t it time you discovered how The Cornwall Free News can help you today?


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