CORNWALL Ontario – It’s time for our June 2014 Lihou Report; named after Seaway News Editor Todd Lihou, who raved about their numbers without really giving any numbers. His narrative inspired this new name change in our numbers reporting as CFN has always tried to be upfront about the support we get from you; our amazing viewers!
We set a single month record for Unique Visitors!
62,362 clicked through CFN in June for a total of 176,182 or 2.82 visits per visitor.
That’s a lot of traffic for this region. Can you imagine your business, service, or organization having that kind of exposure?
Sadly Corus radio decided this month to kill off The Cornwall Daily and three jobs. It really focuses on why we have to support local media and local business.
Also, a note. The Seeker’s have been promoting that they have the highest Alexa Canadian rankings. Alexa is one of the few comparative tools for comparing web traffic. CFN led for most of the last three years, but Alexa is a ranking system that uses an algorithm based on computers with the Alexa tool bar installed on them.
Sorta like how Nielsen ratings are extrapolated from a small sampling of users. There are not that many Alexa users in the region so as you can imagine it could be very easy to “game” the system which is why professional agencies don’t play funny beggars like the Seekers appear to have.
Looking at Alexa today you will see:
CFN: Cdn ranking 4,708 DPV 2.5 TOS 4:30 DPV is Daily Page Views per Visitor. TOS is Time on Site per visitor
SF: Cdn ranking 8,812 DPV 2.00 TOS 3:18
Seaway News: Cdn ranking 22,491 DPV 1.40 TOS 1:43
Cornwall Daily: Cdn ranking 12,724 DPV 2.40 TOS 1:26
The Seeker’s rankings Cdn ranking 3,211 DPV 11.90 TOS 20:48
So according to these rankings visitors are spending 10 TIMES more time on the seeker website than any of the other media on average? Really? Now I would ask anyone reading this that actually has clicked on the seeker website; have you spent 20 minutes or more reading content; because that’s the average.
Same for content. The seekers put out less content by far than any of the other media so how would that equal nearly 5 times as many pages viewed on average?
Those are numbers that could only be achieved by gaming the system with a small group of computers or people involved.
Julio Lucio clearly missed that lesson about if you have to cheat to win you’ve already lost the game.
We all have to be careful of claims we make. For example when we claim our new record for Unique Visitors we would be forced to back that up if ever taken to court.
It’s why some media don’t give out numbers. They use terms as Mr. Lihou did without giving numbers. It’s a bit tawdry and misleading which is why we publish real verifiable numbers.
Unique Visitors (based on IP numbers)
Number of Visits
176,182 (2.82 visits per visitor)
Total Page Viewed
Hits (Todd’s fave stat although kinda meaningless in today’s internet)
Time Per visit
Average 352 seconds
11.2% of our visits last 15 minutes or more!
(does not include 5-15mn)
Top 30 City Visits From
(via Google Analytics – all cities in Ontario unless otherwise noted)
1) Cornwall 39.01% Bounce 1.90% Pages per session 3.80 Avg time per session 1.55 minutes
2) Montreal, QC 10.09%
3) Ottawa 8.57%
7) Gatineau QC
10) Calgary AB
11) Vancouver BC
17) Greater Sudbury
23) New York, NY
25) Boardman OH
Pages per Session
Average Session Duration
34.18% of our viewers do so via their mobile units
13.12% do so from their tablets
36.56% of mobile users are on their iPhones
23.04 are on their iPads
A large chunk of viewers end up on CFN when searching for key words or phrases Cornwall Freeholder or Cornwall Daily
The Five Stories you Clicked on the Most
1) OPP Confirm Fatality at Cornwall Motor Speedway
2) Brutal Crash Ends Night of Racing at Cornwall Motor Speedway
3) 2014 Ontario Election Predictions by Jamie Gilcig
4) No Frills to Vacate Cornwall Square
5) Fire and Explosions Destroy 319 Louisa
Yes, our advertising does work!
Why would you pay more to advertise in other media that are seen less?
Yes it’s Christmas in July! *
What better way to find great deals in the region?
And to make it even easier we have an utterly insane deal!
Your business card or banner on our upcoming special Christmas in July promotion page.
And get this….
This page will be evergreen. That means we will never be taking it down.
Now that’s an insane value!
AND IT GETS BETTER!
If you purchase your Christmas in July ad online before July 18th you can get a matching ad
IN OUR FIRST PRINT EDITION
at the exact same price!
call 855 444 1133 to book your prime location today!
Local Media Supporting Local Business is the CFN way!
Email Jamie@cornwallfreenews.com and find out how much you can save, and how we can tailor a advertising, marketing, or messaging package that truly can help achieve your goals in this scary economy today!
All new ad buys for July 2014 are entered into a prize pool with a chance to win free ad packs!
Email for details!
* CFN reserves to limit or refuse an ad. All artwork to be provided by client. CFN can provide artwork for an additional fee. Applicable taxes to be added.