Recently I received a phone call from the Bureau of Broadcast Measurement (the folks who compile the radio market rankings) asking for our household to participate in a week long survey.
Today we received our radio diaries from the BBM. Wondering how a person is to report listening to online radio stations such as Seaway Radio, I phoned BBM to ask since their journals ask for Dial Position and AM vs FM band.
After all, why should the old-style over-the-air stations be the only ones to benefit. Without hesitation she directed me to list the URL ( seawayradio.com in this case) and to add a comment stating that some of my radio listening is done “on the computer”. Perhaps some of your other listeners might benefit from this knowledge.
Don Smith – Cornwall Ontario