Trademarks, logos and company messages often go through various levels of checking and rehearsing. From a full focus group to surveys and approval by senior management, the look and feel of a company often becomes the brand awareness in our minds. Of course we see advertising all the time and rarely give it a second thought, and simple messages like WWJD have become widely known and accepted. You may have seen a wristband with those letters that represent What Would Jesus Do?
When looking at the website, (today’s marketing and brand awareness medium) for the Alexandria-Cornwall Catholic Diocese, because of a Cornwall Free News article, I was left bewildered. How does such a dramatic change to a well known international symbol of peace and love get by the focus group? Of course I mean the Cross, which you may remember from the 3 days and 3 nights of Easter when we are reminded that Jesus hung from it for us, which now has a fleur de lis added. I sincerely hope the fleur de lis is inside the cross and not “nailed” to the outside since that imagery would be offensive to me at least.
With 10 French and 19 English Church’s in the Diocese, were any of them included in this design consultation / alteration? We certainly cannot blame the new and incoming Bishop Marcel Damphousse, although I ask him to look at the image and ask, What Would Jesus Do?
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