CORNWALL Ontario – It’s time for our July 2014 Lihou Report; named after Seaway News Editor Todd Lihou, who raved about their numbers without really giving any numbers. His narrative inspired this new name change in our numbers reporting as CFN has always tried to be upfront about the support we get from you; our amazing viewers!
We set a single month record again for Unique Visitors in the month of July!
65,634 clicked through CFN in June for a total of 210,884 or 3.23 visits per visitor.
That’s a lot of traffic for this region. Can you imagine your business, service, or organization having that kind of exposure? Could you imagine the impact for events and our local economy if the conspiratorial boycott led by Mayor Kilger and City Hall didn’t exist?
A note about the boycott.
It’s extensive. For example since December 2011 we have not had any ads from the Federal Government; the Ontario Provincial Government or any affiliated agencies; the United Counties of SD&G or the City of Cornwall. Those are public monies that should be focused on serving the public purse using best practices.
Can you imagine paying much more for advertising in lesser viewed media? Does that make any sense? Some of the largest advertisers in the region boycott CFN; some simply in fear of reprisals. The City itself spent over $260,000 in advertising in 2013. Could that be why certain other local media turn a blind eye or worse when it comes to some of the scandals at City Hall like tonight’s in camera meeting or what happened with the Chem Tanks on our waterfront?
The cost to the community is immense. Lost jobs; lost investment and any business; especially a tech/media one like ourselves certainly considers this behavior before making decisions to enter this market. Recently Corus Radio abandoned its news room with a loss to Cornwall of another three jobs.
While CFN is hanging on thanks to our amazing subscribers and advertisers we’ve had to ad Google ads where we clearly made a choice to not do that so that all of our traffic was focused on local merchants and advertisers.
Is it any wonder why we fare so poorly in Entrepreneurial polls such as the CFIB’s Communities in Boom?
Looking at Alexa today you will see:
CFN: Cdn ranking 5,080 DPV 2.1 TOS 3.31 DPV is Daily Page Views per Visitor. TOS is Time on Site per visitor
SF: Cdn ranking 8,268 DPV 1.90 TOS 3:12 (SUN MEDIA)
Seaway News: Cdn ranking 21,782 DPV 1.30 TOS 1:38 (TC MEDIA)
We no longer compare to the seeker as they clearly are playing funny beggars with their numbers.
Julio Lucio clearly missed the lesson about if you have to cheat to win you’ve already lost the game.
We all have to be careful of claims we make. For example when we claim our new record for Unique Visitors we would be forced to back that up if ever taken to court.
It’s why some media don’t give out numbers. They use terms, as Mr. Lihou did, without giving numbers. It’s a bit tawdry and misleading which is why we publish real verifiable numbers.
Top 30 City Visits From
(via Google Analytics – all cities in Ontario unless otherwise noted)
1) Cornwall 39.25% Bounce 2.11% Pages per session 4.16 Avg time per session 2.16 minutes
2) Ottawa 10.04%
3) Montreal QC 9.66%
6) Gatineau QC
7) Calgary AB
10) Vancouver BC
12) New York, NY
19) Washington DC
20) Edmonton AB
25) Greater Sudbury
Pages per Session
Average Session Duration
29.46% of our viewers do so via their mobile units
14.15% do so from their tablets
32.41% of mobile users are on their iPhones
26.96 are on their iPads
A large chunk of viewers end up on CFN when searching for key words or phrases Cornwall Freeholder or Cornwall Daily.
We had some interesting variances in our numbers for July as we had an influx of younger new viewers.
In July a whopping 62% of audience was female!
The Five Stories you Clicked on the Most
1) OPP Officers Charged for Breach of Trust in Alexandria Ontario
2) Harley Davidson Crash Closes Highway 401
3) Will the Leafs Be on the Hunt for Connor McDavid
4) Canada Wide Warrant
5) Habs Report Card So Far in the Off Season
Yes, our advertising does work!
Why would you pay more to advertise in other media that are seen less?
Yes it’s Christmas in July! *
What better way to find great deals in the region?
And to make it even easier we have an utterly insane deal!
Your business card or banner on our upcoming special Christmas in July promotion page.
And get this….
This page will be evergreen. That means we will never be taking it down.
Now that’s an insane value!
AND IT GETS BETTER!
If you purchase your Christmas in July ad online before August18th you can get a matching PRINT ad
at the exact same price!
call 855 444 1133 to book your prime location today!
Local Media Supporting Local Business is the CFN way!
Email Jamie@cornwallfreenews.com and find out how much you can save, and how we can tailor a advertising, marketing, or messaging package that truly can help achieve your goals in this scary economy today!
Email for details!
* CFN reserves to limit or refuse an ad. All artwork to be provided by client. CFN can provide artwork for an additional fee. Applicable taxes to be added.